Hi, I’m Estella (Ella) Arnold! I’m a passionate Fashion Merchandising student at the University of Georgia, specializing in Brand Management. In everything I do, I strive to put God first, honoring Him through the creative gifts He has given me. Fashion has always been more than just clothing to me—it’s a way to tell a story, express individuality, and build confidence. I believe that style has the power to inspire, and I’m committed to using my talents to create meaningful, uplifting experiences through fashion.

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I love finding ways to blend creativity with strategy—whether it’s curating styled displays, managing social media content, or helping customers discover their perfect look. Bringing fashion to life in an authentic and exciting way is what drives me. I’m always looking for fresh ways to connect with people through style, whether that’s through eye-catching visual merchandising, engaging social media marketing, or simply sharing my knowledge with others. There’s something special about seeing how fashion can bring people together and make them feel their best, and that’s what keeps me motivated every day.

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Even in my short time in the fashion industry, I’ve gained hands-on experience in retail, visual merchandising, customer service, and social media marketing. Each role has helped shape my perspective, teaching me the importance of adaptability, creativity, and attention to detail. Every opportunity has deepened my love for fashion and the joy that comes with creating. Whether I’m styling an outfit, building new relationships, or finding innovative ways to market products, I always strive to approach my work with passion and purpose. I’m endlessly grateful for the doors God has opened and for the inspiration He provides through this journey, and I can’t wait to see where this path continues to lead me.