This was my first job in retail, and it was more than just a job—because of the owner / boss, Lily, it felt like home. Working in a boutique gave me my first real taste of the fashion industry, and I quickly fell in love with the energy, creativity, and personal connections that came with it. I wasn’t just folding clothes or running a register; I was curating eye-catching displays, styling mannequins to reflect the latest trends, and helping customers put together outfits that made them feel confident and excited. It was in this space that I discovered how much I love blending fashion with storytelling—whether through visual merchandising, social media, or one-on-one styling advice.

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Beyond the creative side, I learned the ins and outs of running a business. I handled in-person transactions, ensuring everything was smooth and seamless. I built relationships with customers, many of whom became familiar faces, and I loved getting to know their style and helping them find pieces that felt like them. I also got to represent the boutique itself, modeling new arrivals and showcasing the brand’s aesthetic in a way that felt authentic and engaging.

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This boutique wasn’t just a workplace; it was where I developed my love for fashion, branding, and customer experience. It taught me the importance of community, creativity, and the little details that make a brand truly special. Lily's Southern Boutique shaped the way I approach fashion today—not just as clothing, but as an experience.